(Halifax, NS) - Halifax-based web marketing and development firm, ISL, has been recognized as a Google Analytics Authorized Consultant—the first in Atlantic Canada and one of only six in the country.

The certification means ISL is part of a group of Google-authorized companies providing clients with insight into how users behave on their web sites and the ability to better measure Internet marketing campaigns.

“It is an honour to be recognized by Google for our expertise,” said Malcolm Fraser, President, ISL. “Our clients want their web site and internet marketing to reach the audiences that matter to them and achieve the desired results.”

Google Analytics allows ISL to evaluate the performance of client web sites and marketing activities then identify necessary changes to improve performance and, ultimately, their return on investment.

“What this really boils down to is making sure the time and money clients spend using the Internet as a marketing tool delivers success,” said Fraser.

Google Analytics improves online sales

ISL works with several clients, including Clearwater Seafood L.P., where Google Analytics was used to better understand users’ e-commerce shopping experience.

“Using Google Analytics, ISL tracked each step in the online shopping cart process and identified where potential buyers were abandoning their purchases,” said Leahann Landry, Marketing Projects Manager, Clearwater Seafood L.P. "ISL is very knowledgeable and uncovered information from our analytics that is critical to our business."

As a Google Analytics Authorized Consultant, ISL receives regular training from Google and access to the latest Google Analytics upgrades and features.

About ISL
Founded in 1995, ISL, www.isl.ca, is a full service web company, guided by our relentless focus on understanding how users behave online. ISL was the first web company in North America to be ISO 9001:2000 certified and has offices in Halifax, NS, Moncton, NB, and Vancouver, BC.

Contact:
Stephanie Lummis
Senior Consultant, ISL
902-444-3226
Stephanie@isl.ca