Can a dump truck be a new frontier? Smart companies in the construction industry know that a dump truck can become a model of efficiency when it meets mobile connectivity. From Internet-based tracking (fuel-consumption savings) to in-vehicle VOIP (cellphone cost reduction) to onboard live-streaming video cameras (advanced safety practices), nothing is off limits.

You don't drive dump trucks? No problem. Simply find the object/process/tool in your enterprise that seemingly has no business being connected to the Internet and—pow!—you're there.

To gain a competitive advantage in an increasingly small and crowded world, mobile connectivity must enable us to move beyond laptops and handheld devices. Business leaders who understand this concept and who forge ahead into the brave new world of true wireless will be the winners.

In order to change, you must be open to change. Everybody knows this, but few live it. The great thing about Atlantic Canada is that we're pretty good at living it. The result? Nimble inventive teams that experience growth every day, either by providing or embracing new technologies such as those mentioned above and that are driven by the question, "Why stop there?" Look down at the laptop or handheld device you're using right now—you know, the one you couldn't possibly live without. Now ask yourself, "Why stop there?"

Mobile connectivity has revolutionized not only the businesses we run but also the lives we lead. Information on just about anything can be beamed to the palm of your hand within seconds. Ask yourself again, "Why stop there?"

From connecting emergency vehicles that can be driven over the Internet from anywhere in the world, to creating city-wide coverage with securely connected mobile video cameras for real-time public use, Atlantic Canada understands that information needs to be ubiquitous in order to be maximized.

Mobile connectivity can mean more than taking your BlackBerry to the cottage; you can adapt it to your needs. Embrace new tools and technologies and apply them to the way you do business today. By making your operations and the region stronger, we all win.

Sean Adams is the chief marketing officer at Red Ball Internet, a N.B.-based telco with exclusive Canadian rights to iBurst, a secure mobile broadband system.