Monday, May 21, 2012
Changing the location can often breathe new life into an existing event; however, without careful consideration it can also knock the wind out of it entirely. The key is working with the location: build your event around it rather than try to keep the expectations the same as the one-stop-shopping provided by a hotel ballroom.
The first consideration should be the goals of the event and how well you understand the psyche of your attendees. Are they willing to meet you halfway? Will they accept something other than a three-course dinner? Do they mind if they can’t wear their fancy duds? Will they wear costumes to get in the spirit of things? Tell guests in advance what to expect, and most of them will be thrilled you took a risk to give them something different. But be sure to check all of the possible hidden fees:
• Is audio-visual support included
or does the venue have preferred suppliers?
• Is there a kitchen onsite? Can you bring in a caterer?
• Is a site employee included in the fee?
• Are after-hours security and air conditioning included?
• Is there ample accessible parking?
• Do you need extra security?
• Will you need your own special event licence?
Interesting places to consider:
Hobby farms/barns/exhibitions/fair grounds/museums/art galleries/historic sites/yachts or a flotilla of boats/parking lots/parkades/pool party, even inside a hotel/cinemas/theatres/amusement parks/train stations/rinks/vacant space in commercial buildings/ universities/children’s camps/vineyards - Colleen Ritchie
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