Making it work

Volume: 15   Number: 7

A new gold standard

The social media wizards at Radian6 put its money where its mouth is to launch a new product designed to help its customers market themselves
by Tom Mason

An ancient site rocks on

This year UNESCO designated the Joggins Fossil Cliffs a World Heritage Site. How the submission came together is a case study in teamwork
by Joe Fitzgerald

Creature comforts

Memorial University shows potential distance education students they don’t need to give up their bunny slippers to earn a degree
by Andrea MacDonald

New kid on the block

Changing the shape of the lawn sign was a smart move for maverick realty company PropertyGuys.com
by Mireille LeBlanc

Straight talkers

How do you sell a product for a common medical condition few want to admit they have? Get your customers talking among themselves. Helping one in three women resume a normal lifestyle is EastMed’s goal. A $52-billion annual U.S. market is an added incentive
by Angelina Chapin

The future is green

It’s time for Atlantic Canada to embrace a new economy
by Kelvin Ogilvie

The perils of premature disclosure

Word for the wise: protect your ideas by developing them quietly
by Robert Nadeau
In Progress

Who knew?

A vase tunicate sounds like something holding flowers in a sushi restaurant. In truth it’s a tiny pest that plagues the mussel-farming...
by Pamela Scott Crace
Agenda

Winning for the long term

Of the hundred thousand incorporated companies in Atlantic Canada, too few use professional marketing advisors. These specialists are also known as...
by Neville Gilfoy
Strategy

The short but inspired life of cool

Corporations need to follow trends and to innovate just to stay alive. What can they learn from the chaotic democracy of the Net?
by David Holt
The Analyst

The sun will shine again

Time and faith are needed to weather the market crisis
by Ken Chernin
Spectrum

Cultivating the urban jungle

How can you help struggling communities? Look to the green economy
by Lara Ryan
Creativity

What’s wrong with this picture?

Richard Florida is half right: attracting more of the creative class is crucial, but let’s not forget its founding members
by Kathleen Martin

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