Thursday, September 9, 2010

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Marketing/Branding/Communications

While you were waiting

Don't forget your customers while they stand in the queue. It's the perfect time to increase sales and build brand loyalty

Map your route before you run

To create a solid content strategy for the web you need to first start with a content audit

A fair price for all

Many restaurants and other businesses are adopting Pay What You Want or Can pricing strategies that are based on customer satisfaction. So do others think you're worth as much as you do?

Marketer of the Year

Killam Properties led the region's top marketers in 2009 with a superhero landlord. From customer experience to back to basics, social media to guerrilla bravado, we profile the strategies that stood out from the pack

2009 ICE Awards gold winners

 Best of ShowAgency: TargetClient: Canadian Sea Turtle NetworkCampaign: Net Logo/IdentityAgency: Impact CommunicationsClient: Rock Bottom...

ICE Awards

A night to remember

Marketer of the Year Tip Sheet

Don't be afraid to tweet

Beer run

Moosehead Breweries tapped into the energy of its customers to build buzz and boost sales of two very different new products

Say it out loud

Acadia University had so much confidence in what it has to offer, it created a campaign driven by what others say about it

Old school

SolutionInc is building its customer base with a back-to-basics approach